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Old 11-10-2012, 11:59 AM   #1
Gomar
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VW Marketing in Australia

I'd like to get some opinions on VW and why they market themselves as more of a luxury brand here in Australia compared to the rest of the world.

I've read numerous reviews lately comparing a VW with the likes of BMW, Audi, etc. I really don't get this why aren't they comparing them with other budget/mainstream brands in the same price bracket?

My last 2 cars have been BMW's and when looking for a new car recently, I test drove a VW and found it to be absolutely horrible in terms of quality and workmanship.
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Old 11-10-2012, 11:59 AM   #2
Mark
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Well in terms of quality they may not be as good as Audi/BMW/Merc but they are much better than the Jap/Asian/Aussie equivalents so that may be why. Plus it is working for them...obviously a lot of people do believe they are > than the Holden/Ford/Honda/Mazda etc etc. A lot of the technology is shared with Audi so quality is there just not as high.
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